The Just Team
In its first online members’ survey Just Credit Union has been given a massive validation by its members. Nine out of 10 of the not-for- profit community bank’s members said they would recommend Just Credit Union to their family and friends and the clear majority said being a member had had a positive impact on their lives.
The survey also praised the staff with 95% rating their helpfulness and friendliness as ‘excellent’ or ‘very good’.
They similarly rated the knowledge and approachability of Just Credit Union team.
Chief Officer, Karen Farrow, said “Just Credit Union recognises that people will only recommend our services to others if we provide excellent customer service and the members’ survey has given us great feedback in that regard.
“It is also important that we provide the right range of services that are easy for our members to access and use.” She said 93% rated the ease of the loan process as either ‘excellent’ or ‘very good’ and a similar number rated Just Credit Union’s range of products as ‘excellent’ or ‘very good.’
Just Credit Union’s payroll savings scheme also came in for praise, 9 out of 10 would recommend the scheme with 89% rating ease of savings as ‘very high’ or ‘high’ whilst around 90% said having a payroll scheme made ‘saving easy.’
Karen said “We also asked our members what was important to them and from our viewpoint what was really encouraging was how much our members have bought into the Just Credit Union ethos.
“Eighty six percent said our not-for-profit status was ‘very important’ or ‘extremely important’ and a similar number said our support for the local community and economy, as well as our ethical policies, were also very important to them.
She said Just Credit Union were ‘delighted’ with the feedback received in the survey, particularly the figures relating to whether members would recommend the bank to their family and friends.
Over 90% said they were ‘likely’ or ‘very likely’ with 84% saying they were ‘very likely’ to recommend the service to family and friends.
Just Credit Union’s Chair of Trustees, Mark Perez, said “As a not-for-profit member owned co-operative, we are very reliant on word of mouth and therefore the fact that over 90% are ‘likely’ or ‘very likely’ to recommend us bodes well for our continuing growth and success.
“This clear endorsement from our existing members can give anybody who lives or works in Shropshire and Telford confidence that when they join their community credit union they will have access to great services and products.
“Members who took part in the survey also showed that joining the credit union had a positive impact with 70% of respondents saying their financial knowledge and security had ‘significantly improved’ or ‘improved’.”
Mark added that very close to 60% said they had heard of Just Credit Union from family and friends, reflecting how important community was to the bank.
“Lots of people may not have heard of the credit union, but when they do and try out our services, they very quickly become advocates of the credit union, encouraging other people to find out about us and join.
“That is a great testament to the attitude and hard work of the team.”